Food & Beverage

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The food and beverage sector is a critical focal area as it is underpinned by the rising living standards of Vietnamese families and is underpenetrated in comparison to Asia-Pacific peers. On a per capita basis, spending on packaged foods and beverages in Vietnam is still relatively low compared to its emerging market peers, demonstrating the significant growth potential of the market. According to Euromonitor, per capita expenditure on food and non-alcoholic beverages is expected to grow at 7% per annum from 2012 to 2016, reaching US$276 by 2016. We expect future growth to be driven by the continuing change in urban consumer lifestyle as they place a higher importance on convenience, safety and health. In addition, rising consumption of branded FMCG products in rural Vietnam will drive market growth as rural consumers have better access to products backed by higher levels of disposable income.